Fully fitted demonstrators will be available so that tradespeople can really see how the van will work for them
Simon continued that it was crucial Mercedes understood what these business van users needed.
“We need to understand what is required – such as late night servicing, and so on.
We need to understand what is required – such as late night servicing
“If we can we offer test vehicles that are more appropriate for the intended function – so an engineer might want a racked Citan rather than a ply-lined Citan to test out. It’s about the professionalisation of what we do.
“So if we are getting to differentiate ourselves we need to be better than our opposition in rival dealerships.”
Among the initiatives is a van talent programme to develop the next generation of van managers throughout the Mercedes-Benz Van operation. For the 60 places it was 50 times oversubscribed.
“The ambition is to give breadth of knowledge to the CV industry – so the managers can deal with everything from legislation issues to finance.”
And the other initiative is Van Pro, a dedicated programme delivering consistency of experience for MB van customers.
But if you haven’t got the message already, Mercedes-Benz Vans is changing.
The van ‘sales’ mentality is being replaced by a consultative approach that puts the customer first.
And Simon is in the vanguard of this change at Mercedes.
A new Mercedes Vito is on the way. Click here for more.
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