YOU can’t run your business without your vans, but if you using them only for carrying the products or tools of your trade, you’re missing out on another big advantage a working vehicle offers.
Your van should be a mobile advertisement for your business. But it’s surprising how many tradespeople and SMEs are not making the most of this great asset.
Of those who do display signage, only six in 10 give a contact telephone number and less than half flag up their website
Did you know that a website address, and not a phone number, is best for your business, and a spelling mistake can halve the number of potential customers?
Insurance company AXA, which insures more than 130,000 vans in the UK, has carried out research among 300 van owners that reveals almost two thirds have some type of van signwriting on their vans – the most common being the company name.
Not surprising, but how about this? Of those who do display signage, only six in 10 give a contact telephone number and less than half flag up their website. And just one in five display Facebook and Twitter details!
According to AXA, more than 50% of UK consumers look out for van signwriting when seeking particular services. The most appealing aspects for potential customers are a witty name or ‘jokey’ signage. Pictures and colours are popular, too, and customers would rather see a website than a phone number.