Kaye Ceille appointed to md role at Avis Budget
AVIS, the daily rental firm, has a new leader at the helm.
The rental company, with a keen focus on the SME business market, has appointed Kaye Ceille as managing director of Avis Budget UK.
Kaye takes up her new post with Avis from 01 March 2012.
Kaye is something of a career expert in car rental.
Her career began in the car rental business in 1997 with Budget Rent a Car, where she successfully led both car and truck rental sales organisations.
In 2003, she went on to join the Avis Budget team in Parsippany as vice president of travel industry relations where she successfully integrated two sales teams, creating a larger, more scalable team and ensuring the effective implementation of the Avis Budget dual brand strategy.
Since then Kaye has held various roles within the Avis Budget group, most recently as senior vice president of international sales and marketing.
Larry De Shon, president of Avis Budget EMEA, said: “Kaye brings a wealth of industry knowledge to the role and her experience and contacts will help to strengthen the links between the Avis Budget Group Regions around the world.”
Recently Avis demonstrated its growing presence in the SME business market with the launch of van rental, under the Avis Commercial Vehicles brand.
Kaye will certainly be kept busy by Avis: the company is the fastest growing rental company in the UK, now with 335 rental locations.