But other trade users need pick-up trucks for more essential purposes – builders, farmers, forestry workers and the like.
And their needs are very different from those of their white collar oppos.
In place of leather seats and fancy sound systems, they want tough vehicles that won’t let them down when they get in the rough.
Volkswagen Amarok 2.0 TDI Startline 140PS 4MOTION
- Gross vehicle weight: 3170kg
- Payload: 1145kg
- Load volume: 2.5 cu m
- Fuel economy (combined): 36.2mpg
- CO2 emissions: 205g/km
- Price (ex-VAT): £20,445
- Contract hire rate (per month): £468
Volkswagen has managed to build a pick-up that will appeal to all these users – hence the fact that the Amarok has “done the double” here and won both Business Van of the Year pick-up prizes.
The Amarok isn’t available as a single-cab as yet but the judges were so impressed with what was on offer from the German manufacturer that they believed this wasn’t a problem for business users.
Although there are three trim levels, it’s the entry level Startline models that are particularly aimed at small firms and traders which want a no-nonsense workhorse.
The key attributes that make the Amarok the perfect workhorse are also true of any Volkswagen van – quality, durability and low wholelife costs, with the support and professional services from its Van Centre network and range of easy finance and service plans.
The Amarok was developed to be the most efficient in its class and set new standards of fuel economy, emissions and safety, with quality and convenience features that match those of passenger cars.
As the first in its sector to focus on reducing emissions, the Amarok was the first model to have CO2 emissions below 200g/km and use a 2.0-litre, four-cylinder diesel engine that still delivered the same or higher levels of power and torque as the traditional 2.5 or 3.0-litre, six-cylinder engines used by its competitors at the time.