Hitachi’s donated fully refurbished Transit
- Recipient the Re-Use Community Project in Milton Keynes
- Donation made on the ITV show Surprise Surprise
- Vehicle for local project to collect and deliver donated goods
A FULLY refurbished van could not have been a more appropriate gift for a re-use community project – and it’s where Hitachi Capital Vehicle Solutions came up trumps for a Milton Keynes charity.
The generous gesture was seen nationwide as Hitachi donates a fully refurbished Transit Luton to the Re-Use Community Project.
The project raises money for a number of charities through the resale of household items and clothing donated by residents of Milton Keynes and the surrounding areas. It actively encourages residents to donate items that would otherwise be thrown out for the Re-Use Community Project to sell on or recycle.
To support the project’s operations and ambitions, Hitachi Capital Vehicle Solutions has donated a 2011 Ford Transit 350 long wheelbase, high roof van, fully refurbished by the Vehicle Preparation Centre team at Hitachi Capital’s Trowbridge campus.
Hitachi Capital were inspired by the project after being approached by the ITV show Surprise Surprise. Remaining true to the project’s ethos, Hitachi Capital donated a vehicle that was until recently in service with a corporate client. This became a strong visual message of re-using items for the benefit of others within the community.
The vehicle will be an essential tool for the charity, not only collecting and delivering donations from the local community, but also promoting and advertising the charity in the process. Plus, being a modern vehicle, it will also be cheaper to run, achieving better economy with lower emissions when collecting and delivering items for the project.
The van was donated on national television on Boxing Day, with millions of viewers able to see the handover of the van on ITV’s Surprise Surprise programme. This also provided valuable exposure for the project, with the vehicle now recognisable on the roads around the local community.
Margaret Mann at the Re-Use Community Project said: “We are overwhelmed by Hitachi Capital Vehicle Solutions’ generosity. We are always surprised by the amount people donate, especially over Christmas, but Hitachi Capital has taken this to the next level. They completely understood our key message and donated something that will have a direct positive impact on our local community.”
Matt Schembri, head of marketing & strategy at Hitachi Capital Vehicle Solutions, added: “We were really impressed by the work of Re-Use and their ability to make a positive impact on the local community in Milton Keynes. The project’s story and ethos inspired us to help them by donating this vehicle, which I am sure will help in the future success of the project in the years to come.”