DESPITE a move to Millbrook Proving Ground, with an incredible 2,014 guests passing through the exclusive Bedfordshire-based test track over the course of 10 days, Mercedes-Benz has every right to claim that the 2015 VanExperience LIVE event was the best yet.
So, what did they get up to at Millbrook? Well the biggest pull, has to have been the chance to drive the latest vans from Mercedes-Benz, including the recently launched new Vito.
Guests covered an impressive 25,894 miles across a total of 86 Citan, New Vito and Sprinter vehicles and were treated to three hands-on demonstrations, so that they could experience first-hand how Mercedes-Benz vans perform in all areas:
- Drive It – A full range drive to experience the entire product line-up from Mercedes-Benz Vans on the High-Speed Bowl and Alpine Circuit at Millbrook, with guests driving the Citan, New Vito and Sprinter back-to-back.
- Test It – A challenging off-road course to show the skills of the Sprinter 4×4 and 6×6 vehicles, with 60 degree inclines and declines, as well as a competition element for guests to test their skills off-road and compete against each other.
- Trust It – A safety-focused activity which compromised a ‘city’ driving course with Citan, New Vito and Sprinter to demonstrate safety systems such as Collision Prevention Assist and Blind Spot Assist, as well as a self-park demonstration with the Active Parking Assist feature on New Vito – a first in the sector.
But VanExperience LIVE 2015 wasn’t just about driving, there were another 251 vans on display, including a range of bodied Sprinters from a wide selection of bodybuilders, and an all-important ice-cream van keeping visitors cool with free 99 Flakes!
Inside the venue, there were displays and talks focused on MobiloVan – Mercedes-Benz Vans’ free roadside assistance package, Mercedes-Benz Approved Used Vans, Mercedes-Benz Financial Services and Mercedes-Benz Insurance – with which a customer with eight vans was able to save £3,000 per year on their premium, thanks to a quick discussion with the team onsite.
There was also a fully-accessorised New Vito to highlight the range of accessories available, including details of full leather trim available aftermarket, details of Genuine Oil and its benefits, and a GenuineParts display.
Business Vans had the opportunity to attend the event and spoke to some of the guests to see what they got up to on the day.