ALREADY Europe’s number one Light Commercial Vehicle (LCV) brand, Renault has signalled its intention to move the brand forward, with the debut of the ALASKAN Concept pick-up. After all, the pick-up market accounts for more than one-third of global LCV sales!

So why is this concept so significant? Well get past those fancy 21-inch wheels, lights and wing mirrors and you’ve got Renault’s new one-tonne pick up production model that’s due in the first half of 2016, although the ALASKAN name isn’t confirmed for production.

Renault wouldn’t comment on any links between the ALASKAN and new Nissan Navarra

Renault wouldn’t comment on any links between the ALASKAN and new Nissan Navarra, but any similarities in the design of these two pick-ups can’t just be a coincidence. In addition, another version of this pick-up could have the three-pointed Mercedes badge on the front too.

Design highlights of the ALASKAN Concept include the sculpted sides with the prominent wheel arches. Move to the front and you can’t fail to miss the prominent Renault logo that echoes production cars, such as the Kadjar. Another interesting part of the Alaskan’s front design is the ribbed, sculpted bonnet.

The ALASKAN Concept is powered by Renault’s proven four-cylinder, twin turbo diesel engine which features in the existing Master range:

Speaking about the ALASKAN Concept, Laurens van den Acker, Senior Vice-President, Corporate Design, said: “The styling of the ALASKAN Concept sticks to the rules of the pick-up segment, including impressive dimensions and a visual sense of power and robustness. At the same time, we have dialed in specific Renault cues in the form of an attractive, status-enhancing front-end design.”

Got a spare 30 seconds?

 Help us to provide you with better market insight by completing a very short survey. It is anonymous and only takes 30 seconds. You will get free access to the quarterly results.