I HAD the opportunity to have lunch recently with the boss of Volkswagen Commercial Vehicles – or VWCV.
His name is Carl zu Dohna, and while we talked about some of the serious stuff over lunch, I asked him for the answers to a game I’ve started playing recently: one-liners on your own products.
Carl, fortunately, took this in the lighthearted way it was meant. And, shooting from his hip, these are his answers:
- Volkswagen Caddy: “Drives like a Golf but carries all your tools”
- Volkswagen Transporter: “The icon”
- Volkswagen Amarok: “The property developer’s dream”
- Volkswagen Crafter: “Crafted by you, engineered by us”
Do you agree? Let me have your comments!