VEHICLE wraps really catch people’s attention, they can transform a regular van, truck, or car into a year-round advertising machine for your business.
Vehicle wraps provide the best for your advertising budget when it comes to marketing your service, event, product or business.
In this article, we will be covering many of the advantages of using a vehicle wrap and how this compares to other advertising options that are available.
If you are searching for the most versatile type of advertising for your money, it has been proven that vehicle wraps have the least expensive cost-per-impression of all of the different types of advertising methods.
Unlike other types of media options such as direct mail, TV, billboards, or radio, vehicle wraps work 24/7, 365 days a year for up to 6 years (how long wraps last).
Depending on the size of the population and city, one vehicle wrap can potentially generate 30,000 to 80,000 impressions per day.
According to The Vehicle Lab, the average vehicle wrap costs about $3,000 and their average lifespan is 6 years. Your investment can be broken down as:
– $1.37 per day
– $9.61 per week
– $41.65 per month
– $500 per year
Every traffic jam can be turned into a huge marketing opportunity for you. With mobile being a big advantage, it allows vehicle ads to be positioned by companies all around town, to reach pedestrians on the sidewalks as well as commuters on the road.
Reach audiences of all different professions, income, backgrounds, gender, and ages. Companies use entire fleets to advertise and have their name and create brand recognition.
A vehicle wrap is not only limited to use by specific businesses. The following are a few examples of some of the industries that are catered to by vehicle wraps:
– Construction, roofing, and landscaping
– Private practices, hospitals, and healthcare clinics
– Attorneys, real estate firms, and consultants
– Pet groomers, clothing stores, florists, and specialty retail shops
– Salons, bars, grills, and restaurants
Pros of Vehicle Wraps
There are a number of good reasons why you should use a vinyl wrap on your vehicles. Let’s discuss several of the pros.
One of the most attractive features of a vinyl wrap is its low cost. When compared to the cost of a quality paint job, it will cost only a small fraction to get a full vehicle wrap.
It is a big job to paint a car. From repair work to priming, and then drying time in between the different coats of paint, everything adds up. If you decide to have your car repainted, it may take several days to weeks for the job to be completed depending on the complexity and quality of the job.
A much quicker turnaround time is offered by vinyl. The main prep tasks are to make sure your car is clean and to finalize the design. In only takes one or two days to get the wrap installed on your vehicle.
Vinyl wraps are available in a wider range of finish and color options compared to paint. Any color that a car can be painted may be matched by vinyl.
Each color may also be given various finishes including satin, matte, semi-gloss, or gloss. You even can use vinyl in order to mimic other types of materials, like leather, stainless steel, chrome, or carbon fiber.
If you decide you want a new color or return to the vehicle’s original paint, you can easily remove and replace the vinyl. That makes it possible to change the appearance of your vehicle more frequently.
Wrapping your vehicle with vinyl also offers protection to the original paint job of the car. When it is time to sell your vehicle, you can take the vinyl off to reveal a pristine paint job underneath.
Are There Any Cons?
There are only minimal downsides to wrapping your vehicle with vinyl. Also, the things that might be considered to be negatives against vinyl might be caveats that apply to all customization types.
Not all vinyl is made to the same standards. 3M and Avery provide high-quality vinyl that won’t damage your paint and provide a great aesthetic and durability at the same time.
Other brands might feel and look the same, but may prove to be a lot less durable and over time can discolor or fade. Worst of all, when you have low-quality vinyl it may damage your paint when it is removed. So be sure to only use high-quality vinyl.
Just like how a professional is needed to provide a vehicle with an attractive paint job, a professional is also needed to provide a high-quality vinyl wrap.
An amateur wrap might damage your vehicle. Vinyl must be cut as it is applied. A professional can do this without causing damage to the original paint. On the other hand, an amateur may leave scratches and cut marks on your vehicle’s finish.
The quality of the wrap can be seen by checking the edges. An amateur may leave behind sloppy, rough edges along the curves and panels.
It might look good from a couple of feet away, but similar to a bad paint job, a poor job may ruin an otherwise well-built vehicle. Be sure to choose a person who is certified and trained for installing vinyl.
Is a Wrap AS Good As Paint?
There is an argument that can be made that the character and depth that is provided by a high-quality paint job may be superior to what is offered by a vinyl wrap.
However, a quality, well-installed wrap, made out of premium vinyl, can match the appearance of everything except for the most upper echelon in paint jobs at just a fraction of the cost.
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