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Ford Transit Courier in the streets
Transit Courier: cheeky chappy personality

FORD had a bit of a bash to launch the new Ford Transit Courier to the international van press corps prior to the van’s unveiling at the CV Show at Birmingham’s NEC.

I had dinner at the event with Paul Wraith, Ford’s design supervisor, and the man responsible for designing the sharp looks and ‘street appeal’ of the new Ford Transit Courier.

Paul told me that one of the tricks the designers do is to ‘fix’ on a certain image for a vehicle, whether it’s a van or car. It helps them give the finished product the right character.

We’ve designed the Transit range to look good, because it helps running costs

“I see Courier as the cheeky chappy of the Transit range, dodging and weaving around the city streets with the odd bit of triple parking while it unloaded.

“The new Transit Connect is the van that gets the team to the industrial site, while the Transit Custom is the artisan van that looks stylish outside your home or the clients you visit.

“Finally there’s the hard-working, always-on-the-go delivery van that’s Transit 2 Tonne.”

Paul said that design was key to the new Transit range.

Paul Wraith, Design Supervisor, Ford
Paul Wraith: character and good design essential to vans

“We’ve designed the Transit range to look good, because it helps running costs,” explained Paul.

“If the drivers don’t like the van they trash it. Van fleet managers know that. So they want vans that drivers like and want and will look after.”

Makes sense!

For more business van news go to our CV Show section.

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