Six things to implement when scaling a business in the transportation industry

SCALING a business in the transportation industry requires excellent organisation and planning.

You want to make sure you maintain quality service and keep your current customers happy as you grow. You need to make informed decisions about your equipment investments.

Targeted marketing campaigns are essential. The balancing act can seem daunting, but the right tools can lighten your load and shave time off your tasks. 

One of the most powerful tools you can use, is an ePOS system or register. Electronic point of sale systems now offer comprehensive and intuitive analytic tools that will make it a breeze to manage all the behind-the-scenes work.

When you integrate your ePOS system with your favourite software and service providers, you have a powerful way to optimise your customer experience, keep them coming back, and expand your base. 

1. Get Control of Your Scheduling

Whether you are a major trucking company, or are a small, private limo-service, punctuality and efficiency are of utmost importance. Make sure you provide the best service possible, by tracking your appointments, sales, and schedule all in one place.

You can integrate programs into your ePOS system that will help you track employee performance, ensuring they stay on time and on task.

2. Improve Inventory Management

Precise inventory management is essential in the transportation industry. When you are unsure of which vehicles are available, when they are available, and where they are, it can wreak havoc on your business.

A late delivery can cost you a valuable client. If you provide rental services, such as bikes or cars, mixing up rental schedules will leave your customers stranded. 

A comprehensive ePOS system can manage all of your inventory and keep you organised no matter how many locations you have or where you are.

Make adjustments on-the-fly, plan for the future, and get real-time tracking capabilities with integrated software that supports stellar service.

When you let your customers know they come first by keeping your service punctual and your inventory available, you build lasting relationships.

Making the task easy with an integrated ePOS system or register will give you the time you need to focus on meeting your goals for growth.

3. Build Your Brand

You want your customers to think of you when they think of the services you provide. When you maintain a consistent message across all your marketing, you do a better job of communicating exactly what you offer.

Always be reminding customers you are prepared to meet their transport needs. 

In order to effectively reach your customers, you need to know exactly who they are. Determining key factors about the identity of your customers will help you choose the message you want to send, the colours you want to use, and the best ways to contact them.

If you use an ePOS system or register, the data you collect about your customers, combined with intuitive reporting tools, will help you understand your customers. You can track which products they purchased, when they purchased them, and even which products they may have considered.

4. Let Your Customers Know You Appreciate Them

When your customers know they come first, they are more likely to spread the word about how happy they are with your service. With an ePOS system or register, you can set them up with a profile that will make it easy to keep track of the purchases they make, when they make them, and how much they spend.

You can use this information to keep in touch with your customers and anticipate their needs, letting them know they are a priority.

Reward your best customers with purchase points or promotions. Offer discounts based on what they spend and personalise their checkout experience based on their VIP status.

Letting your customers know you appreciate them will go a long way in boosting their satisfaction with your service.

5. Give Your Employees the Tools to Succeed

When you run a business, your employees keep things running smoothly and efficiently. In order for them to provide the best service possible, they need functional tools to support their work.

An ePOS system will help them meet sales and inventory goals, keeping them on track by assigning tasks and monitoring performance. Help your employees gain confidence by supporting their success with intuitive, easy-to-use software.

6. Integrate Your Systems

For maximum efficiency, all of your data and management systems should be found in one place. This cuts down on repetitive actions and time-consuming data transfers.

A full-service ePOS system or register with integrated API can bring the best of all the most powerful tools together so that you can manage your business from wherever you are.

Shave hours off of the inventory process with intuitive software, simplify marketing with automated functions, and give your employees a boost by providing them with real-time feedback and task-management capabilities.

When you simplify the management of your services, inventory, and marketing, you have more time to focus on scaling your company to the next level, making connections, and building customer relationships.

Using an ePOS system that will grow with your business is one of the best moves you can make as you look to expand your customer base.