Let’s be honest, it’s no longer enough just to have the latest van on your fleet to make your business stand out against rivals.
So, what can you do to make your mark in this cut-throat business climate?
Get it wrapped, and no we’re not talking about a DJ and decks, but a second skin for your van.
According to recent research, around 3,000 people per hour will see your company name on a wrapped or signwritten van, so it’s useful extra advertising.
Plus, because your van will be so smart or distinctive, it gives customers confidence in the quality of your work.
There is a choice of partial and full wraps are available, with prices of partial wrap for a medium van ranging up to £1,000. While a full wrap for a large van, which covers the entire vans bodywork can cost up to £1,500.
With the quality of printers these days, the only limit to a unique wrap design is your imagination.
So what’s the catch?
Well, you’ll have to take your van to the wrapper’s workshop to get it fitted and this can take up to two days.
Don’t want to wrap your van – or deal with the hassle of removing it when the time comes to change?
There is an alternative, as truck graphics company Spedian are offering their Superlight Vangraphics.
Developed in conjunction with 3M, Spedian’s unique frame system can be fitted in just 45 minutes and allows you to change and reuse your graphics as often as you like on your vans.
In fact, Spedian have calculated that fitting its Superlight Vangraphics system to a Ford Transit Connect-sized van, could save you as much as £480 over a five-year period.
Should you want to remove them, you’ll need a special tool that is supplied and Spedian claim that unlike the vinyl, there’s no damage to paintwork- as the graphics aren’t stuck to it. So when the time comes, it is an easier and quicker process to move on your used vans.