GETTING signwriting for your van can be good for business.
It’s reckoned that, typically, about 3000 people an hour will see it. So it’s useful advertising. It may also help clinch deals. How?
In a survey by van leasing firm Vanarama, 59 per cent of respondents said that seeing a company logo on the van gave them confidence in the quality of work to be done – and the younger the customer, the more emphasis they put on this. Among 18- to 24-year-olds, this rose to virtually three-quarters (74%).
Customers want to see your name, your website address and your phone number according to recent research*
Scan trade forums for views on getting signwriting for your van and most people say: do it. Typical comments are: “I got it done and the reaction has been really positive” and “I’ve had work because of it”.
So what are the options for getting signwriting for your van? And what will it cost?
Most people go for vinyl signwriting. This ranges from basic one-colour lettering on the bonnet or doors to a full ‘wrap’, which means encasing the van’s bodywork in vinyl. In between there are partial wraps and large vinyl panels on the side, back and bonnet.
Signwriters can put the vinyl signwriting on the van for you or, with smaller signage, you can fit it yourself.
An alternative to vinyl is metallic signage. We take you through the pros and cons of that below, as well as cost. But first, the most popular option: vinyl.