Trade vans act as ‘calling cards’ says Tony Murtagh from Lex Autolease
“Repeat custom is absolutely vital to the success of any business, but it appears that many SMEs could be falling at the first hurdle and putting off consumers before they even start a job.
“Trade vans act as ‘calling cards’ and play an important role in forming people’s first impressions of a business.
“Our research shows that the British public are quite discerning.
“They will draw conclusions on the quality of a business’ goods and services by the condition of its vans, paying particular attention to cleanliness and state of repair, which can have a significant bearing on buying decisions.”
However, British consumers appear to live up to the national stereotype of politeness.
Only seven per cent of respondents have asked a tradesperson to park their vehicle away from their house due to how it looked and nine per cent have turned away a van because of its condition.
First impressions count with vans
- Nearly two thirds of consumers are influenced by the condition of a vehicle when considering to rehire a tradesperson
- Nine out of ten (88 per cent) British consumers feel that tradesmen should take greater care in the appearance of their vans
- A van’s state of repair and cleanliness have greatest impact on consumers’ first impressions
- Vans in bad shape are closely associated with poor service and the potential to be ‘ripped off’
- East Anglia, London and Yorkshire identified as ‘fussiest’ regions
A very true blog post, could you imagine delivering some flowers or chocolates in an old beaten up van! wouldn’t look great!!