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Road Safety Week aims to tackle problem of at-work driver distraction
Driver distraction is a particular problem for at work drivers

WITH one in four serious road casualties resulting from in crashes involving ‘at-work’ drivers, small businesses whose staff drive as part of their job are being urged to sign up now to take part in this year’s national Road Safety Week.

Five people die and 63 are seriously injured every day on UK roads, according to recent statistics.

Road Safety Week (18-24 November) is the UK’s biggest road safety event, and is co-ordinated annually by the charity Brake. The event involves thousands of organisations, schools and communities and businesses that sign up to take part are being offered a free action pack to help them spread life-saving messages to staff and the wider community.

Road Safety Week, now in its 17th year, is frequently used by employers to run road safety workshops or campaigns that promote safe driving culture among employees.

Brake is especially keen to highlight awareness about the vital importance of avoiding distractions while at the wheel.

Road Safety Week
National Road Safety Week takes place from 18-24 November

Brake deputy chief executive Julie Townsend told Business Vans:At-work drivers are involved in a huge proportion of serious road crashes.

“These crashes cause terrible and preventable suffering, and they cost businesses dearly. We know that developing robust policies alongside a safe driving culture can make a massive difference to the safety of at-work drivers, and organisations’ bottom lines.

“This year we’re particularly calling on employers to promote the ‘tune in’ message to tackle driver distractions – and we’re pleased to be offering a free webinar and resources to help employers get this vital message out.”

Businesses can log on now to receive the e-action pack with free downloadable resources and advice.

You can also sign up now for a free webinar: Eliminating Driver Distractions, which takes place on 10 September from 2.00-3.15pm. To register email corporatewebinar@brake.org.uk or call 01484 559909.

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