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THINK! tiredness poster to combat driving at-work fatigue

THINK! tiredness campaign

New government THINK! campaign on tiredness kills

A THINK! campaign to combat driving fatigue is being aimed at business drivers.

One in five of all crashes on major roads are caused by tired drivers.

Government research confirmed people who drive for work are an at risk group, but failed to recognise themselves at risk.

Road Safety Minister Jim Fitzpatrick said: “We all want to finish our journeys as quickly as possible but being tired at the wheel is a proven killer we cannot ignore.

“People who drive for work are particularly at risk but there are simple steps we can all take to make our journeys safer. Plan regular stops into a long trip and if you find yourself yawning pull over and take a break – this could make the difference between life and death.”

A You Gov poll of 1,500 motorists found only one in five (22%) always plan breaks in their car journeys, while more than a quarter (26%) have driven for up to or more than four hours without a break.

THINK! campaign

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