Story: COLIN DAWSON
Road Safety Week provides the perfect opportunity for business van managers to promote safe driving to staff, reinforce a safe driving culture, launch new fleet safety activities, and demonstrate commitment to safe and responsible road use, says the event co-ordinator, road safety charity Brake.
According to Brake, the event, which runs from 19-25 November, involves thousands of organisations, communities and schools taking action to promote road safety.
The organisation is calling on fleet managers to register to get a free Fleet Safety Forum guidance report on speed, and use this to promote the importance of slowing down. The report examines speeding behaviour among working drivers, as well as working practices, plus training and technology that can be used to tackle speeding and driving too fast for given conditions.
Company van managers can also sponsor a giant RSW banner to spread the ‘slow down’ message in their local community and run a ‘Bright Day’ in the workplace, to promote the importance of drivers looking out for people on foot and bicycle, and raise funds for Brake’s work to make roads safer and support crash victims.
Brake deputy chief executive Julie Townsend told Business Vans: “Road Safety Week is an opportunity for business van managers to show real leadership on promoting safe road use, to help foster a safe driving culture internally, and promote road safety among customers, contacts and the wider community. Brake’s focus in Road Safety Week this year is on persuading drivers to slow down to protect people on foot and bicycle, and organisations can play an instrumental role in working with us to get this vital, life-saving message out there.”
To register, visit the Road Safety Week website: www.roadsafetyweek.org.uk