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Charlotte Day from Isuzu
Charlotte Day from Isuzu was delighted to pick up the plaudit

CHARLOTTE Day has shined with her product knowledge and customers skills for Isuzu.

Charlotte is an Isuzu sales specialist at Newman’s dealership in Southampton and achieved the highest score in the pick-up brand’s 2014 dealer staff training programme.

She beat 35 other nominees to the top prize, recording a score of 103 points from maximum available of 104 points. It’s the first time a woman has won the award.

The award is a key component of Isuzu’s ongoing commitment to improve dealer training and customer service across its UK dealer network

Run annually, the award is a key component of Isuzu’s ongoing commitment to improve dealer training and customer service across its UK dealer network.

The award is open to the whole Isuzu dealer network. To be eligible, the sales specialist must be nominated by the dealer principal and must also have completed the annual Isuzu training scheme.

Entrants are assessed by independent sales training specialists who observe and mark them on product knowledge and their handling of customers throughout the sales process including a vehicle walk round and test drive.

“I’m delighted to have won this year’s award,” said Day after collecting the award.

“At Newman’s, we aim to achieve total customer satisfaction and the initiatives and level of training provided by Isuzu help us meet those objectives. Personally, I get a great buzz from seeing a satisfied customer collecting their new vehicle, or returning for another model after being pleased with the service they’ve received.”

Launched in the summer of 2012, the D-Max continues to impress, winning numerous prestigious accolades in recent months. Last year was the best ever for the Brand in the UK with sales of over 5500 pick-ups.

In 2015, Isuzu UK has ambitious plans for further growth; very often the number one in retail sales, there is a drive into the fleet sector where the D-Max’s strengths are starting to be recognised.

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