Fiat’s first pick-up the Fullback ready for CV Show launch

FIAT Professional’s first pick-up, the all-new Fullback, will make its UK debut at this month’s Commercial Vehicle Show at Birmingham’s NEC.

Debuted at the 2015 Dubai International Motor Show, the new Fullback is set to play a leading role in its segment thanks to its winning characteristics of robust construction and reliability.

The new medium-duty pick-up will join the award-winning Fiat Professional range in June 2016, along with the new Talento and Fiorino, and be available with a practical double cab body style configuration in the UK making it ideal for both commercial and leisure time activities.

Measuring 1,780mm in height, 1,815 mm in width and 5,285mm in length, with a wheelbase of 3,000mm, the new FIAT Professional Fullback will offer a competitive payload up to 1,045Kg and be powered by a 2.4-litre, aluminium, turbo-diesel engine with a power output of either 150hp or 180hp.

Two transmissions will be available, a new six-speed manual gearbox or a five-speed automatic transmission with sports mode, and both will be combined with full four-wheel drive systems.

In the UK it will be offered in two trim levels with pricing and specifications to be announced closer to the vehicle’s launch in June. The Fullback is Fiat Professional’s first contender in the medium-duty pick-up truck segment. In the UK, 2015 sales in the pick-up segment were up 18% with full year registrations totalling almost 40,000 units.

Ricky McFarland, country manager Fiat Professional UK, says: “The new Fullback provides us with an exciting opportunity in the growing pick-up truck segment and together with the arrival of the new Talento and new Fiorino models in June, joining the rest of the award-winning Fiat Professional range, we are confident of attracting new fleets and retail customers by providing them with one of the strongest product line-ups in the market today.”

Other exhibits on the FIAT Professional stand will be liveried in the design of the major companies with which FIAT Professional is currently conducting business and include: a Ducato from BT Fleet; a Doblò Maxi from SSE; a Doblò Cargo from Network Rail and a Fiorino in its Carillion livery.