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Ford Retail fleet director Tony Dray: we’ll have an SME sales team of 12 knocking on doors

FORD showed the full suite of its revised van range at this year’s CV Show (29 April) from its all new Courier and Transit Connect to the new Transit Custom and Transit 2 Tonne and the Ranger pick up.

“Everything has been refreshed,” commented Tony Dray, fleet director, Ford Retail.

“With all this new product it really opens the door for us into the SME sector, particularly Transit Custom, which gives us a lifestyle product that can really measure up to the Transporter. New Transit Custom is a van which people are proud to have on their drive.”

Tony said that Ford Retail – which includes 65 sites in the UK including Dagenham Motors and Polar Ford – would grow in the SME market with the new Ford products.

“We’ll also have an SME sales team of 12 knocking on doors offering SME van operators both multi brand servicing and new Ford vans. If we can go in with the servicing proposition we can then offer then new vans, too.”

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Ford sees the Custom opening up the lifestyle sector – challenging the VW Transporter as a vehicle thats just as good at the weekend as it is for work

Tony said that with tradespeople budgeting monthly spend, contract hire leasing would become increasingly important, underpinned by whole life cost budgeting.

“Our new Ford product offers good fuel efficiency and lower maintenance costs that provide real bottom line cost savings. And when you consider you can lease a Transit Connect from £179 a month that’s exceptional value.”

Recently Ford Retail, the world’s largest dedicated Ford dealership group, announced that it would be rebranding to TrustFord.

Ford Retail currently operates a network of 65 sites in the UK using a variety of local brand names including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford and Polar Ford.

It also operates Ford Retail Online, Ford Online Parts and @firstParts Solutions; all of which will be branded as either TrustFord or TrustFirstParts from the second half of 2014.

Ford_Transit_Connect
The new Transit Connect can be leased from £179 a month

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