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Ford Retail fleet director Tony Dray: we’ll have an SME sales team of 12 knocking on doors

FORD showed the full suite of its revised van range at this year’s CV Show (29 April) from its all new Courier and Transit Connect to the new Transit Custom and Transit 2 Tonne and the Ranger pick up.

“Everything has been refreshed,” commented Tony Dray, fleet director, Ford Retail.

“With all this new product it really opens the door for us into the SME sector, particularly Transit Custom, which gives us a lifestyle product that can really measure up to the Transporter. New Transit Custom is a van which people are proud to have on their drive.”

Tony said that Ford Retail – which includes 65 sites in the UK including Dagenham Motors and Polar Ford – would grow in the SME market with the new Ford products.

“We’ll also have an SME sales team of 12 knocking on doors offering SME van operators both multi brand servicing and new Ford vans. If we can go in with the servicing proposition we can then offer then new vans, too.”

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