BASSADONE Automotive, the UK importer and distributor of SsangYong 4×4 cars and light commercials, has been revealed as the new importer for DFSK, the Chinese micro van brand , at the Commercial Vehicle Show 2017.
A new company, Vehicle Import & Distribution Ltd, has been set up for the official importer for DFSK. Overseen by operations director Doug Lincoln, like Ssangyong its new head office and logistics centre will be in Luton, Bedfordshire.
DFSK vehicles will arrive through the company’s own import reception and preparation centre at Portbury Docks, near Bristol.
Vehicle Import & Distribution Ltd will offer four models initially when they go on sale this summer: the C31 single cab minitruck, C32 double cab minitruck, C35 panel van, and the C37 minivan. UK prices have yet to be announced, but expected to start from below £10,000.
All DFSK vehicles will meet the latest emissions requirements and are powered by a 1500cc Euro 6B petrol engine.
Commenting on this announcement, Doug Lincoln said: “We believe there is a huge opportunity for DFSK in the UK. From small independent businesses through to local authorities, cost-saving and value-for-money is today’s mantra. Why pay more when a DFSK delivers such a great return on investment?
“We particularly see huge opportunities in metropolitan areas where the vehicles’ compact size, manoeuvrability and economical petrol engines are ideal for short, stop-start urban journeys.
“From launch, there will be a network of service centres nationwide, with retail outlets located strategically.
“Good and well-priced aftersales service is vital in this sector of the market,” says Mr Lincoln. “We want to get that right and build customer confidence in the product and servicing before pushing for volume sales.”