THE Isuzu D-Max Blade takes a slice at the walking-dead phenomenon in a short on-line video set on zombie-infested post-apocalyptic streets we are probably all familiar with from popular video games and films.
The goulish goings-on see our hero in a white tee-shirt rescue a girl, a young man and, arguably more importantly, some puppies.
The new campaign, created in partnership with Picture Production Company (PPC), is aimed at a mainly male audience via a wide range of automotive, sports and outdoor interest channels.
As well as showcasing the vehicle’s zombie-dodging capabilities, the campaign demonstrates the versatility of the D-Max Blade in an urban environment, tackling the most nightmarish of jobs.
Star of the scream sequence is the special edition Isuzu D-Max Blade double cab pick-up with 18-inch, six-spoke ‘Shadow’ alloy wheels, contrasting black load-bed bars and privacy glass.
In the height of the chase our hero stays cool thanks to automatic climate control and premium black leather seats and he escapes his pursuers with the help of a 6.1-inch touchscreen navigation system. Prices start from £24,995 (CVOTR) for the manual derivative.
Haydn Davies, Marketing Director at Isuzu UK, said of the vehicle’s deadly serious role, “It spearheads our strategy to reach a much wider audience than we have done historically, and this online commercial provides an excellent platform to reach new audiences across the UK. As well as looking every part the superhero pick-up, the ad shows that an Isuzu D-Max Blade can still deliver even when faced with the trickiest of situations.”
Fitted with a 2.5-litre twin-turbo diesel engine, a six-speed manual or five-speed automatic transmission, the D-Max Blade produces 163 PS and 400 Nm of torque and is certified to tow a class-leading 3.5-tonnes braked trailer.
Every new D-Max comes as standard with the company’s pioneering five-year / 125,000-mile warranty. More than enough for most lifetimes.