WHILE no pricing has been announced for the new SsangYong Musso, the new pick-up will play the value for money luxury card according to Managing Director Nick Laird.
Displayed at the CV Show for the first time last month (April 24-26, 2018), the SsangYong Musso offers luxury SUV style interior with practical load carrying ability.
The Musso pick-up can take a 1 tonne payload on its Euro pallet sized load deck and has a 3.5 tonne towing capacity.
SsangYong’s Nick Laird was bullish about the Musso’s prospects.
“It’s in a sector that continues to grow strongly. But there’s nothing we’re afraid of. If the premium brands want to enter the market that’s fine because we’re at the other end with a good, honest, value for money offering.
“Because we’re a smaller brand we have to be less expensive and better value. That’s what we are and will continue to be so.
“So the Musso pick-up is derived from from an SUV but without the boot and loadbed instead.
“It drives like an SUV, the interior is like an SUV so it ticks all those luxury boxes.
“So while we know it’s unlikely we’ll get drivers out of their Mercedes or VW pick-ups because brand can be so critical, for those buyers who do want value for money and vehicle robustness we will be highly competitive.”
The new Musso is built on the recently launched Rexton SUV platform and comes comprehensively equipped, with a sector leading 5-year limitless mileage warranty.
The Musso pick-up is powered by the same e-XDi220 engine found in the Rexton, with maximum power of 181ps and a maximum torque of 420Nm at 1,600 to 2,600 rpm in the six-speed automatic. A six-speed manual is also available.
Inside, Musso is extremely well equipped compared with other pick-ups, and as well as offering excellent shoulder and leg room, Nappa leather seats can be found on the top of the range model for luxury and comfort. DAB radio and Bluetooth connectivity feature across the range, while all but the entry level model feature a state-of-the-art infotainment system that includes an 8-inch screen, Apple CarPlay, Android Auto and Wi-fi mirroring.
The new SsangYong Musso will be available from this summer.