NORTHGATE has announced a further investment in customer engagement technology with Moxie Software, provider of digital guidance and engagement software solutions.
As part of Northgate’s mission to make the customer journey across its websites as convenient as possible, it will deploy Moxie Concierge to provide customers with useful displays of information to guide them through the online vehicle hiring process.
Digital guidance improves the customer experience, increases sales, and drives business growth.
Northgate leverages Moxie’s digital guidance and interaction technology and believes this decision to invest in Concierge will enable a more effective customer experience, saving valuable time by proactively guiding them through the vehicle hiring process.
Moxie Concierge anticipates the needs of customers and provides support without human assistance, all before the customer requests it.
Northgate is now able to guide customers and increase the quality of their online experience with relevant information throughout the digital journey while promoting value-added services such as van customisation.
Neil McCrossan, Sales and Marketing Director at Northgate said, “Moxie Concierge’s contextual guidance technology allows us to engage more customers with the information they need.
“Customers have more choice on when they want to speak with us or engage on line. This increases the availability of our sales agents to assist customers with complex interactions.
“In the first 30 days after deploying Moxie Concierge, we’re already seeing a 3-percentage point uplift in our online conversion rate.”
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