peugeot_tennis_on_the_road_judy murray
Judy Murray takes the keys of the Tennis on the Road Boxer from Peugeot UK director of brand partnerships Andrew Didlick
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Peugeot’s tennis support

  • Peugeot has provided Judy Murray with a Boxer van for her Tennis on the Road programme
  • The launch in Edinburgh was attended by The Duchess of Cambridge
  • The van is part of a strategy by Peugeot to support and promote tennis

PEUGEOT UK has provided a Boxer van to Judy Murray’s Tennis on the Road programme to help grow the game of tennis, which is backed by the Duchess of Cambridge and now supported by the Lawn Tennis Association.

The Peugeot van for Tennis on the Road will be the visual backdrop for the activity while also carrying the promotional equipment for the programme as it visits schools and tennis clubs around Scotland.

Kick-starting activity for 2016, Tennis on the Road welcomed The Duchess of Cambridge to Craigmount High School, Edinburgh, to experience a taster of the grassroots programme developed by Judy Murray, mother of tennis superstars Andy and Jamie Murray. And Tennis on the Road was delighted to unveil the new van, provided in partnership by Peugeot UK.

Judy Murray said: “Tennis on the Road is about inspiring and supporting parents, teachers, volunteers and coaches to increase participation and grow the game in their local areas using whatever space they have. You don’t need a tennis court to get kids started! Our new van from Peugeot is perfect for carrying our equipment and our team, and is a great way to show that tennis really is on the road!”

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The Duchess of Cambridge joins in bean bag tennis at the Edinburgh event

Andrew Didlick, Peugeot UK Director of Brand Partnerships, commented: “As a brand with a very rich history, a broad product range and competitively well-specified vehicles, Peugeot is keen to play a key role in the growing appeal of tennis.

“Our support for the sport comes with a coordinated approach; our brand ambassadors are Novak Djokovic and Jamie Murray, and our support for the LTA and ATP with their official car.

“The presence of the Peugeot Boxer van gives the Tennis on the Road programme operational support and a backdrop to its endeavours while on tour.”

Tennis on the Road was created to increase and improve the coaching workforce in Scotland, and its aim is to grow the game from the grassroots up. The programme shows parents, teachers, coaches, students, volunteers and sports development teams how to deliver fun and engaging starter sessions to children and young teenagers.

Spearheaded by Judy Murray, much of the content is based on the types of games and skill building activities that her superstar sons Andy and Jamie loved to play when they were children.

As a keen sportsperson and tennis fan, the Duchess of Cambridge joined the group of parents, teachers, coaches and sports leaders, to help deliver a tennis themed session to a group of local primary school children. From a racquets warm up, to bean bag tennis, balloon rallies, and relay races, the Duchess got stuck into all of the fun activities which are designed to develop the skills needed to play a complex coordination sport like tennis.

Tennis on the Road specifically aims to bring tennis to communities that have limited existing activity, and builds a workforce of local people to ensure everyone has the opportunity to enjoy the sport.

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