Rebadged: PSA Peugeot Citroen will build Expert version with Toyota badge in 2013
Author:
ROBIN ROBERTS
The long-rumoured and awaited collaboration agreement between Toyota and PSA Peugeot Citroen for the next generation of light vans has been confirmed today.
Under the plan, PSA Peugeot Citroën is to supply Toyota with light commercial vehicles for sale in Europe with Toyota badges.
PSA Peugeot Citroën will supply Medium Size Vans derived from its existing vehicles Peugeot Expert and Citroën Jumpy. The supply of vehicles will commence from mid 2013.
The agreement also includes collaboration on next generation vehicles which are to be produced by PSA Peugeot Citroën and the arranagement is expected to last beyond 2020.
Toyota Motor Europe will participate in the development and industrial investment costs for the next generation product. There are no plans for the two companies to enter into capital tie-ups or joint production.
“The Light Commercial Vehicle segment is an important one for us in many markets throughout Europe,” said Toyota Motor Europe President and CEO Didier Leroy.
“By joining forces with PSA Peugeot Citroën, we have found a good solution for our loyal customers following the recent discontinuation of our own Hiace model. We already enjoy a successful joint-venture partnership with PSA Peugeot Citroën in the small car segment and they are a leader in the European light commercial vehicle market, with a solid reputation for quality and versatility.”
“We are delighted to announce today the enlargement of the scope of our successful cooperation with Toyota. This agreement launches the development of a new generation of mid-size Light Commercial Vehicle offering both companies a competitive product for the European market” quoted Jean-Christophe Quémard, PSA Peugeot Citroën programmes executive vice president.
Leave A Comment